1. Who is Harte-Hanks Market Intelligence?

2. What is accessCI?

3. What can I do with accessCI?

4. What is the Harte-Hanks Market Intelligence Technology Database?

5. What kind of information is available about different companies in accessCI?

6. What kind of contact names will I find?

7. What’s a site? What’s an enterprise?

8. In the Get Data tab, what can I do with the available information?

9. In the Buying Plans tab, what can I do with the available information?

10. In the nTouch TDB tab, what can I do with the available information?

11. What information is available in the Custom Solutions tab?

12. What improvements will I see in accessCI over previous Harte-Hanks Market Intelligence access tools?

13. How current is the information in accessCI?

14. How accurate is the information in accessCI?

15. How does Harte-Hanks Market Intelligence collect information for its databases and custom solutions?

16. What kind of browser do I need to use accessCI?

17. How can I learn more about using accessCI?

18. How can I purchase sales and marketing solutions from Harte-Hanks Market Intelligence?

19. Can I use my SalesNet or EnterpriseView user ID and password with accessCI?

1. Who is Harte-Hanks Market Intelligence?

Harte-Hanks Market Intelligence is the leading source of fact-based information for the computer and communications industries. Harte-Hanks Market Intelligence’s extensive research capabilities provide a wide variety of products and services that help computer and communications companies sell and market more effectively. All of the company's products and services are based on proprietary information databases built and maintained by Harte-Hanks Market Intelligence specialists. For more information on Harte-Hanks Market Intelligence, go to http://www.HarteHanksMI.com.

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2. What is accessCI?

accessCI provides a single, web-based access point to all of Harte-Hanks Market Intelligence’s wide-varying sales and marketing solutions including the Harte-Hanks Market Intelligence Technology Database, Lead Machine, and custom database projects. Each Harte-Hanks Market Intelligence solution is presented in a different tab within accessCI.

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3. What can I do with accessCI?

accessCI is a highly versatile and easy-to-use interface for accessing information from Harte-Hanks Market Intelligence—the industry-leading source for sales prospecting, direct mail, product planning, marketing research, and territory planning programs. accessCI helps you use your Harte-Hanks Market Intelligence information to sell more and sell more effectively. The information available to you via accessCI will depend on what your company purchases from Harte-Hanks Market Intelligence. The specific content and uses of each of the different tabs within the site are explained in questions 8-11 below.

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4. What is the Harte-Hanks Market Intelligence Technology Database?

The Harte-Hanks Market Intelligence Technology Database is the largest technology end-user database of its kind. Harte-Hanks Market Intelligence tracks and updates detailed technology profiles of over 375,000 payrolled business sites in the U.S., Canada, and Europe. Conducting over 50,000 technology interviews a month, Harte-Hanks Market Intelligence creates comprehensive corporate profiles with hundreds of demographic and information technology attributes. The Technology Database helps you know your best prospects and clients. For more details about the database, click here. (link to about the database on HarteHanksMI.com).

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5. What kind of information is available about different companies in accessCI?

accessCI provides detailed company information such as, location, industry, equipment totals, corporate affiliation, contacts, computer and communication hardware and software installed and planned.

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6. What kind of contact names will I find?

accessCI provides contact names, addresses, and phone numbers for the following functional job titles:

Senior Information Systems	Software/Applications Manager
LAN/Networks Administrator	Software Evaluator
PC Manager	President/General Manager
Workstations Manager	Senior Financial Executive
Data Communications Manager	Senior Sales/Marketing Exec
Telecommunications Manager	Human Resources Manager
Webmaster/Internet App Mgr	Purchasing Manager
Midrange Systems Manager	Ops/Tech Support
Mainframe Systems Manager

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There are two types of entities that are tracked and reported on in Harte-Hanks Market Intelligence’s Technology Database. A site is a payrolled establishment in a single location. An enterprise is a parent, corporation, or higher-level organization that a site belongs or reports to. Typically, an enterprise consists of many sites. As an example individual locations (sites) of Lotus report to the enterprise of IBM. Likewise, individual locations (sites) of the U.S. Bureau of Census report to the enterprise of the U.S. Department of Commerce.

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Within the Get Data tab, you first generate a targeted list of sites in your database subscription that meets your specific technology or demographic criteria. From here, a variety of solutions are possible:

• Generate technology profiles of each site to better understand a prospect’s technology composition so you can better focus your sales and marketing efforts.
• Download technology information and technology contacts into your contact management programs to enhance your existing sales and marketing efforts.
• Create mailing lists and labels for direct marketing efforts.
• Generate telemarketing lists containing pre-qualified prospects.
• Create summary reports (# sites by state, industry, etc.) to better understand your market, size territories, and allocate quotas.
• Understand an enterprise’s structure, its technology totals, and primary contacts to make your national account selling efforts as profitable as possible.

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Harte-Hanks Market Intelligence also collects information about the technology equipment and services that sites are planning to buy during the next 12 months. We do the prospecting for you. Selecting one of the nine product categories (or the categories included in your subscription) gives you immediate access to a report of all buying plans for the particular category that were reported to Harte-Hanks Market Intelligence during the last 30 days. You can customize or download the list and use the leads to close business faster.

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Lead Machine takes your technology prospects gathered from a variety of sources and turns them into prioritized, qualified leads for your sales force. You send Harte-Hanks Market Intelligence your prospects from any and all sources. We match your prospects to our Harte-Hanks Market Intelligence universe of 10 million U.S. businesses and append key contact, technology and enterprise information to each prospect. Your sales force then accesses these Quick Leads via the Lead Machine tab in accessCI where they can rank and prioritize them any way they wish.

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Many companies work with Harte-Hanks Market Intelligence to create customized database solutions that are uniquely tailored to meet ever-changing business needs. These solutions are typically delivered via customized web-based pages located in the Custom Solutions tab of accessCI.

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The improvements over Harte-Hanks Market Intelligence’s previous web- and desktop-based access tools are significant and include:

• Availability of all Harte-Hanks Market Intelligence information in one location
• A more powerful, yet more intuitive, site and enterprise search/selection tool.
• Easier access to Buying Plans
• Search and Report formats can now be saved and retrieved
• Site and Contact Lists can now be downloaded and customized from the web
• Summary Reports (# sites by state, industry, etc.) are now available on the web
• Sales Pipeline (ROI) tracking is available for every site in your database
• You can append your own information to specific sites and contacts in your database

The information in accessCI is the most current information from the Harte-Hanks Market Intelligence databases. Harte-Hanks Market Intelligence completes over 50,000 interviews each month. New and updated information flows into accessCI at the beginning of each month.

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accessCI provides accurate market research information. accessCI is from Harte-Hanks Market Intelligence, a leader in fact-based information for the computer and communications industries. While other research companies provide opinion-based information, Harte-Hanks Market Intelligence combines data from our extensive databases with expert analysis to provide accurate fact-based information. All of our databases can be audited and are open to scrutiny.

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Harte-Hanks Market Intelligence completes over 50,000 phone interviews each month to collect the information in our databases. All interviews are conducted by our Operations Department, which consists of over 250, full-time Harte-Hanks Market Intelligence employees. The key to successful interviews is asking the right questions of the right people and understanding the answers provided. Harte-Hanks Market Intelligence has been collecting data on the computer and communications industries for 30 years. We were pioneering, refining and innovating data-collection techniques before the first PC was introduced. Harte-Hanks Market Intelligence’s interviewers are adept at conversing in the language and terminology of the person at the other end of the phone regardless of technological specialty. They not only ask the right questions, they know how to probe deeper to uncover information that can make the difference in your strategic campaigns. New hires receive an average of four weeks of training before they start interviewing. Over 50% of them have been with Harte-Hanks Market Intelligence for more than three years.

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accessCI has been developed to support a wide range of browser and browser versions. We recommend, however, the use of Microsoft Internet Explorer (v 3.0 or higher) or Netscape Navigator (v 3.0 or higher).

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A variety of customer support options are available via the accessCI Help tab including links to training videos and product demos, an overview of different ways to get more value from your Harte-Hanks Market Intelligence subscription, a troubleshooting guide, links to a Harte-Hanks Market Intelligence glossary and Harte-Hanks Market Intelligence reference material, and much more. Additionally, you’ll find sample reports and demos on the initial pages of each tab. You should also feel free to contact the Harte-Hanks Market Intelligence Customer Support Center to schedule a phone training session to gain an in-depth understanding of how to best use accessCI. The Customer Support Center can be reached at (800) 645-5795 from 6 a.m. to 5 p.m. Pacific Time.

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If you currently do not have a subscription with Harte-Hanks Market Intelligence, please contact our Sales department at (800) 854-8409. If you already have a subscription and want to inquire about obtaining additional information and services, please contact your Harte-Hanks Market Intelligence Account Executive. If you don’t know who your Account Executive is please call (800) 854-8409.

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Yes.

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