DID YOU KNOW?

Thursday, Apr 21 2005

34% of All Manufacturing Sites Report CRM/ERP Activity-Tops Among All Industry Segments
During interviews with 278,709 North American locations, Harte-Hanks has identified 71,817 sites with some indication of CRM/ERP activity. CRM/ERP indicators include:

The presence of or plans to purchase named CRM software package such as Siebel, Vantive, or Clarify.
? Sites that report more general CRM applications of their installed hardware such as sales force automation, customer service/support, marketing.
? The presence of or plans to purchase named ERP software package such as BAAN, JD Edwards, Lawson, Oracle, and Peoplesoft.
? Sites that report more general CRM or ERP applications such of specific hardware installed at the location.

The graph breaks down CRM/EPR by industry. 50% indicates that 50% of all sites within this industry segment within the CITDB have one of the CRM/ERP indicators present.